Survey design and analysis for impact reporting

Social impact nonprofit | Survey design | Data storytelling | Google Forms and Sheets

Problem
Women in Maritime Operations wanted to create an annual impact survey to measure the impact of their events and programming.

My Approach
Together we developed a set of survey questions that can be asked yearly to measure impact, as well as questions used to segment members by tenure, career stage, etc. I populated the questions into a Google Form and analyzed the results, reporting both the raw metrics and segmented metrics.

What makes my work unique?
We centered the project around the desired impact statements and, along with charts and figures, I translated the survey findings into those impact statements.

Results & Impact
WIMOs has been able to include impact data in their fundraising materials, and has a survey they can repeat in the future to measure improvements in impact. Additionally, the survey has highlighted opportunities for growth and areas to double down to maximize impact.

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Data prep for school lunch program study

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Customer persona development